Serving Families

Families are the very heart of Just Between Friends.
We know that parents, grandparents and caretakers are doing their very best to care for their little ones. We are here to help. Our team is dedicated to supporting our Franchisees who support YOU—making sure you have what you need for each stage of the journey along the way.

The franchisEe support center

franchisee support team

We are here to support our Franchisees so they can continue to bring you the quality community marketplaces you want and need. Our team is dedicated to their success—and yours! Whether it's making sure you have the latest information in safety alerts or providing Franchisees support materials and information so they can best serve, we help make sure you have what you need to fully participate with us.

About shannon wilburn

Wilburn Shannon

Shannon Wilburn,
CFE Co-founder and CEO

Just Between Friends franchise’s CEO Shannon Wilburn co-founded the company back in 1997 as one of two moms in Tulsa, Oklahoma, who wanted to save money on children’s items while dressing their kids in the latest and greatest fashions. Together with her co-founder, Daven Tackett, she held a sale in her living room (complete with kitchen drawers for cash registers) that grossed slightly over $2,000. And she was thrilled! Since then, the concept has grown—as has its reach—as now you can find JBF sales events across the country! But the road to success hasn’t always been easy. In fact, growth has often brought many challenges and obstacles to overcome. That’s nothing new to Shannon.

When her father went from oil company CFO to using a wheelchair and being unemployed, 12-year-old Shannon began to learn what it meant to live on a tight budget. Little did she know her newfound need for consignment shopping would later turn into a career that would help hundreds of thousands across the country. Now, she is able to help families make it through, too—and she still shops consignment, not because she has to, but because she loves saving money!Now, she continues to oversee operations and work with her staff to support franchisees as they grow their businesses. Shannon also speaks across the country, encouraging those who would follow in her footsteps to work hard and dream big—because you never know what amazing things will happen!

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More about JBF

From Shannon

Where's my sale?